misunderstood

I heard a guy at seminary conclude that emerging church was great for bringing younger people into the church, but they have some doctrine and things wrong. It was as if he thought some concrete idea was agreed upon. Most people are only contributing to a conversation. They are takinga crack at things in their own way. It's all a work in progress, and each experience varies from case to case. But that's not the perception.

How do you convince people a "movement" is a movement unlike any movement they have ever seen, with different rules and looks?